Social media has completely transformed the world in recent years. Now, discovering new restaurants, recipes, fun activities, and even travel destinations is as easy as scrolling through TikTok. The platform has revolutionized the content industry making it fast, versatile, and exciting. These days, you can uncover the trendiest destinations just by spending a few minutes on your phone.
TikTok doesn’t just showcase beautiful landscapes; it also offers real experiences, useful tips, and genuine reactions to incredible places.
THE TIKTOK PHENOMENON
With over a billion active users worldwide, TikTok has become one of the most powerful platforms for tourism—especially among younger generations. Travel agencies, influencers, and young adventurers have all recognized the power of a viral trend or video. In just one post, you can share a stunning destination with people from all corners of the globe.
THE DESTINATIONS TAKING OVER TIKTOK
Let’s take advantage of social media and explore the trendiest destinations in South America by diving into hashtags like #TravelTikTok, #LatinAmerica, #HiddenGems, and #TravelersTikTok.
In this blog, we’ll highlight some of South America’s most popular spots, destinations that have racked up millions of views, reposts, and shares. These places are just as magical in real life as they are online.
BACALAR, MEXICO
The “Seven-Color Lagoon” has captured the hearts of TikTok users with its stunning turquoise waters and paradise-like atmosphere. Videos of travelers swimming in its calm waters or paddleboarding at sunrise have gone viral, offering a glimpse of true relaxation.
Is it worth visiting? Absolutely. Unlike many Caribbean hotspots, Bacalar still preserves its natural charm and tranquil vibe.
THE NEST OF QUETZALCOATL, MEXICO
This surreal architectural wonder has become a viral sensation on TikTok. Located in Naucalpan, just outside Mexico City, the site features a wave-like structure inspired by Quetzalcoatl, the feathered serpent god of Aztec mythology.
Once a hidden gem, it rose to fame thanks to TikTok users who were enchanted by its vibrant colors, seamless integration with nature, and dreamlike ambiance. Now, it’s a must-visit for those in search of a magical photo-op.
SALINAS GRANDES, ARGENTINA
The Salinas Grandes (Great Salt Flats) in Jujuy are often compared to Bolivia’s famous Uyuni Salt Flats. Their expansive white surface and breathtaking sunsets create visual effects that have gone viral across social media.
Content creators frequently share access tips and lesser-known routes to avoid crowds and capture the perfect shot. This is truly a destination that will leave you speechless.
PARATY, BRAZIL
A colonial gem on Brazil’s Green Coast, Paraty is the perfect destination for travelers seeking charm and serenity. Known for its colonial architecture, cobbled streets, and secluded beaches, Paraty has captivated millions with its rich history, vibrant culture, and stunning natural surroundings.
Many TikTokers document their arrival by boat, cruising from one coastal city to another—making Paraty a must-see stop on your Brazilian itinerary. Find the best restaurants in Brazil with these tips.
THE CÓCORA VALLEY, COLOMBIA
With its towering palm trees and mist-covered mountains, the Cocora Valley looks like something straight out of a fairytale. According to TikTok, one of the best ways to experience it is by hiking through the valley and walking among 200-foot-tall wax palms—Colombia’s national tree.
As a trending destination, the Cocora Valley not only meets expectations, it exceeds them. It’s even more breathtaking in person than in photos.
TikTok has helped uncover some of the world’s best-kept travel secrets, giving people the chance to explore new places, save money, and find exciting things to do. Use social media as your starting point—and then, with the help of Royal Holiday, build your dream itinerary.
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